Wednesday, September 23, 2009

PR ob: 3

The heading reads: "Remote Computer Hacking is a Thing of the Past - MOBBAL Technology for Keyboards is Launched" - PR.com

And the press release further states "Expect their MOBBAL technology to become synonymous with keyboards just as Intel is with computer chips."

All I can think is -- this is the most creative and promising press release I have read yet. I feel as though this is the most promising product on the market this month, and I haven't seen any results. The public relations firm or agent for MOBBAL did such a fantastic job, he has created enthusiasm in me for a product that I barely understand. This person did it all in one paragraph.

Fantastic use of valuable lead real-estate.

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