Final Press Release 3: Cause Promotion

Sept. 30, 2009
For Immediate Release

[CVAIA]

Contact [Preston Parker]

Cell Phone [661.772.7537]

Address [851 N Main St., Logan UT 84321]

--- Cache Valley Area Investors Association ---

Gathering to make career searching and financial concerns part of the past

LOGAN, Utah -- Take opportunity to find and make money where you never before realized. Being educated on where this money is, how to find it, and how to take it is the key. President of Cache Valley Area Investors Association (CVAIA), Preston Parker said “we started an organization to help people and create a formal way of educating others with financing and money management.” CVAIA teaches and embraces the Law of Attraction, Law of Abundance, and Law of Exchange.

"We believe people should be able to spend their time doing something they love, not just a job that provides an income. Passive income largely makes that possible,” said Parker. The idea of raising passive income and lowering expenses is used by several authors including Suze Orman and Clark Howard. Concepts are also applied in several best-selling books including The Millionaire Next Door, Atlas Shrugged, and The Secret.

CVAIA meets every other Thursday in the Cache Valley Chamber of Commerce at 7 pm. Anyone is welcome to attend, and membership is free.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

For further information, please contact me.

Media Contact [Kirk Salisbury]

E-mail [Kirk.S@aggiemail.usu.edu]

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Draft Press Release 3: Cause Promotion

Sept. 24, 2009
[CVAIA]

Contact: [Preston Parker]
For Immediate Release
Address: [851 N Main St., Logan UT 84321]
Cell Phone: [661.772.7537]
CVAIA

--- Cache Valley Area Investors Association ---
Gathering to make career searching and financial concerns part of the past

Take opportunity to find and make money where you never before realized. Being educated on where this money is, how to find it, and how to take it is the key. Speakers such as Robert Kiyosaki, Suze Orman, and Clark Howard, gather and lecture to educate on passive income. President of CVAIA, Preston Parker said “we started an organization to help people and create a formal way of educating others with financing and money management.”
CVAIA meets every other Thursday in the Cache Valley Chamber of Commerce at 7 pm.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.


For further information, please contact me.Media Contact: Kirk Salisbury
E-mail: Kirk.S@aggiemail.usu.edu

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PR ob: 3

The heading reads: "Remote Computer Hacking is a Thing of the Past - MOBBAL Technology for Keyboards is Launched" - PR.com

And the press release further states "Expect their MOBBAL technology to become synonymous with keyboards just as Intel is with computer chips."

All I can think is -- this is the most creative and promising press release I have read yet. I feel as though this is the most promising product on the market this month, and I haven't seen any results. The public relations firm or agent for MOBBAL did such a fantastic job, he has created enthusiasm in me for a product that I barely understand. This person did it all in one paragraph.

Fantastic use of valuable lead real-estate.

Online Etiquette

E-mail etiquette. What a jewel. We could all go for a read of "E-mail Etiquette" and "Rules of Etiquette". Nearly every one of these is common-sense, and at the same time they just need to be said.

A few examples from "E-mail Etiquette":

#1: "Be concise and to the point."
I'm a busy person, and I skim when I read; if there are several points in an e-mail besides the point, I may lose interest and never catch what the actual message is.

#3: "Use proper spelling and grammar."
When a message is sent in all seriousness with language such as "I h8 2 do this 2 u, but c/ya l8r..." I cringe, I cannot take that seriously. Spell words out. Spell words correctly.

#4: "Make it personal."
My name is not "Hey!" or "Whom It May Concern". My name is Kirk. I like my name, so call me by it, show me you can be personal.

#11: "Don’t leave out the message thread."
This helps keep us all organized.

#19: "Do not forward chain letters."
I laugh it needed to be said. However, I receive these all the time from people who know better. People, you know better, stop it.

#27: "Avoid long sentences."
I like it.

Those are a few of my favorite gems, now go check it out.

PR ob: 2

My involvement in the PRSSA recently led me to recruiting volunteers and volunteering to help build the Adventure Playground. This new playground is being built just behind the Whittier Center here in Logan, and is being done 100% by volunteers and donated funds.



Being a part of the board that planned the Service Fair that happened Monday, I also had a table organized for the Whittier Center. The fair took place in a commons area here at USU, and I quickly realized students were skeptical of the Service Fair, and most would avoid eye contact and continue to walk on by. So I stepped up my enthusiasm, and began calling out to students, asking them to come over and volunteer. I then got another helper at my table, so I left the table and went into the hallways and encouraged crowds of people to become involved. So many people began getting involved, that I was approached by those in charge at the CAPSA table and was told, "We have been keeping our eye on you, and we need you in CAPSA. You would be perfect. You have that energy, and positive attitude, the kids need a male role model just like you."

The volunteering itself was also a great experience. I noticed that most of the volunteers were other PR students. It showed to me that those involved in PR are so often the people that are actively involved and willing in the community. I really like being part of this outstanding group.

PR ob: 1

PR has been keeping me busy lately. I'm beginning to forget the days where I would have a moment of free time in my life. Seeing that PR is a profession of networking, I've begin to put myself out there way outside of my comfort zone. I'm beginning to feel that instead of being "outside of my comfort zone" it is more my zone - my element, my chance to come through.

I have a friend that is running the Service Fair next week, and I saw this as opportunity. I took on board helping with the brainstorming process on how to make this work, and then took the opportunity to find people who would sponsor prizes for the service fair. We feel as though that wok will really put the icing on the cake for the service fair.

I have also signed up for the PRSSA (Public Relations Student Society of America). We are organizing fund-raising, our regional conference, and a trip to San Diego in November for national conference.

I'm seeing that these opportunities have increased my networking. I brought both of those up, because the service fair led me to the managing coordinator of the Quickstop, Marketplace, and Hub here at USU. That connetion will help the fundraising for the PRSSA.

So I'm feeling good about PR.

Press Release 1: Announcement

9/8/2009

New Global Social Club
Social Media Club of Cache Valley

President: Preston Parker

Address: 851 N. Main St., Logan UT

Phone: 661-772-7537

LOGAN, UT – Social Media Club establishes local chapter in Cache Valley. The club meets once a month at varying locations with a mission to educate people on how to use social media. This is a new non-profit orginization. According to Preston Parker, President of SMCCV, “Social media is how you get jobs. The best jobs don’t get posted in newspapers, the best jobs are 'do you know someone who can do this….' This will get you jobs, positions, opportunites, you can contribute much easier to society.” Group membership is growing quickly and meetings are free.

The Social Media Club began in San Francisco in August, 2006. The organization has reached global status. The Cache Valley chapter currently has 26 members, and first gathered in August 2009.

For further information, please contact me.
Media Contact: Kirk Salisbury

Phone: 435-232-1097
-30-

The Power of YouTube 2310

After his guitar was broken during a flight with United Airlines, singer/songwriter Dave Carroll sought $3500 compensation for his damaged guitar. When United Airlines refused Carroll warned that he would write a song about his experience and post it to the popular video sharing website YouTube. United Airlines refused and Carroll created a song which was posted in early July, and has since that posting his video has reached over 5 million viewings. In response, stockholders have since been selling their shares, and United Airlines has lost over $180 million.

The story is all explained in Carroll’s song “United Breaks Guitars”, and at his website. According to Carroll, he tried for several months to be compensated for his damaged guitar and after months of empty leads and tries, he stated “At that moment it occurred to me that I had been fighting a losing battle all this time and that fighting over this at all was a waste of time.” Carroll then says that the experience gave him a musical outlet and inspiration for his songwriting. He then decided to create three videos of the experience with a goal of reaching one million collective hits.

He did that in two days with his first video.

Way to go Dave Carroll. He launched his musical career to another level. He served revenge to United Airlines for a negative experience which they hosted. It is my tendency to feel bad for United Airlines, even Carroll himself has addressed that he worked with people that were trying their best to do their jobs and stand for United Airlines’ policies. But again, this is business, and if a positive experience is not provided to a customer, then positive feedback won’t be provided.

Now my thoughts in United Airlines favor: What a time to be in Public Relations for United! In an attempt to restore a positive image, they offered to compensate Carroll for his guitar, but Carroll said it came to late. Carroll has stated that he has yet to write a third song, and for this song, United Airlines is still at his mercy. In an Interview with the CBS Morning Show, Carroll said this third song may even become a love story between the two. Now just as United Airlines gave Dave Carroll an outlet for his musical ability, Carroll is now giving United Airlines a great opportunity. Because of this experience, United Airlines has been put into the spotlight of the airline industry. Their mishandling of the situation with Carroll in the first place was a strike, but this may be an opportunity for a home run. If United Airlines embraces this already public embarrassment, make it a learning example, and publicly show improvement, United Airlines can become the peoples’ hero. The stage has been set, people are in their seats, now what will United Airlines do?