I heard the news just the other day, so I went to the closest grocer, Lee's Marketplace, searched and I found nothing. So I stopped the store manager mid-conversation with another employee, and said "Do you know if Tim Tams are here?" He replied, "Well, the Pepperidge Farm guy was having trouble getting them to us, let me see if they're on the shelf yet." After a short walk we found them and he said "Oh, they must have just gotten here."
My love for Tim Tams has been rekindled. I tell my friends, from a 1 to 5 on the scale of goodness, 5 being the best thing you've ever had - this is a 5. Now I'm writing Pepperidge Farm a thank you letter, making it my facebook status, and
Pepperidge Farm has done what every company wants to have done, making the customer the advertiser. I am all of my friends most credible source, and so are your friends your most credible source. This is the hardest thing to do as a company, and Pepperidge Farm achieved it only by virtue of providing an amazing product.
And to their credit, they've done an outstanding PR job. They have America's top chef endorsing the product. And I hate to bring it up, but they are only selling it between October to March. This is smart. Why? Because come every October I will make my initial purchases, hold a Tim Tam slam party, then come March I will stock up for the summer.
PR Job
Press Release
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