PR ob 8

PRSA Luncheon part 2:

The job offer was a highlight, but there's so much more. I am happier than ever with PR because I got to sit with those who have committed their educations to this degree, and continue to pursue it in their lives. These people were like me, outgoing and involved. I felt like I was in the right place and with the right people.

Some of the situations these people involved themselves in were incredible. Back in 1993 there was a hostage situation with IHC at their Alta Hospital. The man at my table was the PR specialist for them at the time he had only been there for three days! I hope to not have something that intense in my first three days on the job, and I don't know what kind of training will prepare me for that. But regardless, I'm excited and confident about PR with more and more of the exposure that I get to it.

I've also noticed while being here at USU, that most of those deeply involved with PR are females. This begins to level out in the actual work force, which makes me happy in both situations.

Final Press Release 4: Salisbury Photography

Oct. 18, 2009
For Immediate Release

[SALISBURY PHOTOGRAPHY]
Contact [Clark Salisbury]
Business Phone [435.752.6665]
Address [671 E. 2160 N., North Logan, UT 84341]

--- Salisbury Photography reached new heights ---

Taking pictures from the sky, or "aerial photography", Clark Salisbury has perfected a new method in development and distribution of pictures from the sky. These pictures are available to private and public institutions as well as homes or businesses.

Taking flight by either airplane or helicopter, Salisbury is able to capture a scene which holds a moment of time and sentimental value. These pictures have also been of value to construction projects, local farmers, and institutions such as Utah State University.

To maximize their quality, picture taking is planned for each building according to time of day, with specific weather conditions to maximize the usage of the sun on proper building angles. The camera used is a Nikon D3X which is the latest in technology from Nikon, and according to Salisbury, "The Nikon D3X is the nicest camera on the market. It shoots a picture at 25 million pixels, and so a photograph can be blown up to 72" by 48" without any pixelization. These photos are incredible."

Salisbury Photography is privately and independently owned and run by Clark Salisbury since the 1980's. Salisbury Photography's mission is to provide the highest quality of photo at the lowest price. Photography include a variety of styles, including weddings, sports, individuals, teams, aerial, scenic, and many others. Call 435-752-6665 for questions and scheduling.

For further information, please contact me.
Media Contact [Kirk Salisbury]
E-mail [Kirk.S@aggiemail.usu.edu]
###

PR ob 7 - Lunch in SLC

I got a job offer!

Recently, the PRSA of Greater Salt Lake invited the PRSSA of Utah State to attend their luncheon. I missed the dress memo, and seeing this was at Squatters in Salt Lake, I thought it would be pretty casual. Squatters is a bar of sorts. I felt like a fish out of water, but didn't let it show.

The meeting began, and I made friendly conversation with those around me. I put away with any cocky personality which would display "I'm the newest greatest thing that ever hit this place..." and I just asked some humble honest questions. "I really don't know what to expect here" was the question that broke the ice. At that point professionals became approachable friendly people.

One woman in particular arrived late, she sat next to me, and I did my best to make her feel comfortable. I filled her in on what had taken place so far, assured her she hadn't missed anything, got her eating utensils, offered to fill her glass. We made small talk and shortly after she gave me her card and said "Talk to me afterwards about a job." I said "absolutely!"

After the meeting she said "We have a PR opening with ARUP. How much school do you have left?" I replied "A year and a half." At that point we saw that it wouldn't be a fit for me take the position. Before I move to the professional world, I want my piece of paper that says I am a professional. But I felt very honored to recieve immediate consideration in a professional job.

PR ob 6

Mark Shurtleff, the attorney general of that state of Utah recently visited Utah State University. Nobody came to see him.

According to his PR specialist, he made sufficient effort to advertise this, and it was a the fault of the local media that nobody came. Trying to place the blame elsewhere is a PR mistake. In doing so, he effectively creates enemies and people who are unwilling to work with him in the future.

The attorney general is returning to Utah State University, and USU students are now taking the opportunity to show that we can do this better than the paid professionals.

This is getting me excited for PR future! I already have confidence in the work I'm going to be able to do.

PR ob 5

http://www.pr.com/press-release/183564

Maybe it was just me, but everytime I see a dateline from these online press releases, I feel like they are doing it wrong.

I was skeptical about a press release for a new hire, and in my skepticism I was looking for things that would turn me off. But as I read on with a critical eye, every point in my mind that I thought they wouldn't approach correctly they did. This press release included proper introduction of the new hire, the qualifications, and then capped it with what Andres Loeffler will bring to the Oregon based team ActionCOACH.

With every press release I read, I am continually more impressed on the positive feel they gave. This was simply a new hire announcement, but I'm happy for the future and growth of this company with what they are doing. The best comparison I can make is how Cache Valley has become enthusiastic with the Utah State football program over the hire of the new coach, Gary Anderson.

PR ob: 4

http://www.pr.com/press-release/183516

I'm turned off by the dateline. I know better than to give the state its postal abbreviation in the dateline.

Beyond that, this release created a very positive image of Balfour Beatty Construction. It showed that they accomplished a very high-risk move, preparing for any contingency that may take place (though none were needed). 20 people, which included volunteers, moved 15 high-risk mothers, and 68 fragile infants without any bumps.

Within a single press release, they wove into it emotion, success, and progress in construction and method. All of that, combines to give the positive image of Balfour Beatty Construction.

Press Release 4: Salisbury Photography

Oct. 5, 2009
For Immediate Release

[SALISBURY PHOTOGRAPHY]
Contact [Clark Salisbury]
Business Phone [435.752.6665]
Address [671 E. 2160 N., North Logan, UT 84341]

--- Salisbury Photography reached new heights ---

Taking pictures from the sky, or "aerial photography", Clark Salisbury is providing local businesses, homes, and institutions with a unique view of their property. Taking flight by either airplane or helicopter, Salisbury is able to capture a scene which holds a moment of time and sentimental value. These pictures have also been of value to construction projects, local farmers, and Utah State University.

To maximize their quality, picture taking is planned for each building according to time of day, with specific weather conditions to maximize the usage of the sun on proper building angles. The camera used is a Nikon D3X which is the latest in technology from Nikon, and according to Salisbury, "The Nikon D3X is the nicest camera on the market. It shoots a picture at 25 million pixels, and so a photograph can be blown up to 72" by 48" without any pixelation. These photos are incredible."

Salisbury Photography is privately and independently owned and run by Clark Salisbury since the 1980's. Salisbury Photography's mission is to provide the highest quality of photo at the lowest price. Photography include a variety of styles, including weddings, sports, individuals, teams, aerial, scenic, and many others. Call 435-752-6665 for questions and scheduling.

For further information, please contact me.
Media Contact [Kirk Salisbury]
E-mail [Kirk.S@aggiemail.usu.edu]
###