Wednesday, October 7, 2009

PR ob 5

http://www.pr.com/press-release/183564

Maybe it was just me, but everytime I see a dateline from these online press releases, I feel like they are doing it wrong.

I was skeptical about a press release for a new hire, and in my skepticism I was looking for things that would turn me off. But as I read on with a critical eye, every point in my mind that I thought they wouldn't approach correctly they did. This press release included proper introduction of the new hire, the qualifications, and then capped it with what Andres Loeffler will bring to the Oregon based team ActionCOACH.

With every press release I read, I am continually more impressed on the positive feel they gave. This was simply a new hire announcement, but I'm happy for the future and growth of this company with what they are doing. The best comparison I can make is how Cache Valley has become enthusiastic with the Utah State football program over the hire of the new coach, Gary Anderson.

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