Mark Shurtleff, the attorney general of that state of Utah recently visited Utah State University. Nobody came to see him.
According to his PR specialist, he made sufficient effort to advertise this, and it was a the fault of the local media that nobody came. Trying to place the blame elsewhere is a PR mistake. In doing so, he effectively creates enemies and people who are unwilling to work with him in the future.
The attorney general is returning to Utah State University, and USU students are now taking the opportunity to show that we can do this better than the paid professionals.
This is getting me excited for PR future! I already have confidence in the work I'm going to be able to do.
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