http://www.pr.com/press-release/183516
I'm turned off by the dateline. I know better than to give the state its postal abbreviation in the dateline.
Beyond that, this release created a very positive image of Balfour Beatty Construction. It showed that they accomplished a very high-risk move, preparing for any contingency that may take place (though none were needed). 20 people, which included volunteers, moved 15 high-risk mothers, and 68 fragile infants without any bumps.
Within a single press release, they wove into it emotion, success, and progress in construction and method. All of that, combines to give the positive image of Balfour Beatty Construction.
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